THE ELEMENTAL INSIDER: Issue No. 1 Hi friends, As I stand in our new space watching concrete being torn out all the way down to the dirt, I can’t help but smile. It’s noisy, dusty, imperfect… and absolutely beautiful. Doug is literally ripping up a perfectly good brand-new floor — and honestly, the symbolism is not lost on me. We’re tearing out what looks fine on the surface so we can install the drains and supply lines we actually need. Removing what doesn’t support growth.